Through this agreement, B the travel brand becomes the first agency in Spain to incorporate CLIA's training program adapted to its travel agents.
This training program will educate, engage and support B the travel brand agents, turning them into authentic and accredited experts in cruise sales.
B the travel brand and CLIA Spain, the Spanish branch of the Cruise Lines International Association, have signed an agreement to adapt CLIA's Cruise Experts Travel Agent Training Program to the agency's needs. With this partnership, B the travel brand becomes the first agency in Spain to incorporate this training program, which educates, engages, and supports travel agencies.
Through this agreement between B the travel brand and CLIA Spain, Cruise Experts arrives in Spain with this platform from the Cruise Lines International Association, specially adapted for the agency and its agents. In this way, Spain becomes one of the pioneering countries to implement a tool of this kind, designed to increase the number of people who choose to take a cruise as a vacation.
Currently, there are sixty-five cruise lines worldwide, 471 ships, hundreds of itineraries, dozens of cabin options, and a multitude of onboard services. All of this offers countless choices for a personalized cruise. It is at this point that travel agents play a crucial role in selecting the cruise that best suits individual needs.
“The cruise sector in Spain has grown enormously in terms of diversity in recent years. This diversity will increase in the coming years with the expected launch of 16 new ships this year and many more in the years to come. I am convinced that this program will be a success and will allow B the travel brand agents to better understand the variety of everything the cruise industry has to offer and increase cruise sales in Spain,” said Alfredo Serrano, National Director of CLIA Spain.
Enric Riera, General Manager of Distribution at Barceló Viajes, expressed his enthusiasm for being the first agency to incorporate this training program. “For B the travel brand, this is another step forward in our commitment to the specialization of our agents so that we can offer a unique service to our travelers.” “At B the travel brand, we want to support travelers before, during, and after their trip, and this training will allow our agents to do so in a personalized and specialized way within the cruise sector.”.
