Silversea launches its new website with a new design for its visual identity.
Silversea, the luxury cruise line, has redesigned its website, www.Silversea.com , to provide an enhanced experience, making it even easier to find the perfect cruise for every passenger. The new website is designed and adapted not only for improved navigation but has also been optimized for all types of mobile devices.
Both customers and travel agents will appreciate the significant visual changes adapted to the new corporate image that the company has developed in catalogs and various marketing materials, ranging from variations in the logo and a different tone to absolutely inspiring new images.
The new visual concept conveys a sense of tranquility and adventure thanks to key colors; black and white images that invite you to savor wonderful memories, as well as photographs of remote places and destinations that transport passengers and invite them to live unique and unforgettable experiences.
“Just like with our new visual identity, we wanted the new website design to reflect the uniqueness of the Silversea Cruises experience,” says Thomas Harrison, Nordic Sales Director for Silversea Cruises. “Each page invites travelers to explore the world in a revealing and different way aboard our boutique ships, renowned worldwide for their personalized service, acclaimed all-inclusive amenities, and outstanding shore excursions tailored to each guest.”
One of the key features of the new website is the integration of expedition cruise information with the company's classic cruises. Unlike the previous site design, which had a microsite for Silversea Expeditions, visitors can now easily find information on both types of cruises in one place. Throughout the website, the Silversea Expeditions company name stands out in red to distinguish it from Silversea's traditional cruises.
Another improvement is the visual adaptation for any screen on any device, so you can navigate through the Silversea website and access information from any device: computers, tablets and smartphones.
Whether at home or anywhere with an internet connection, visitors can easily navigate the new website by clicking on tabs that offer information about destinations, ships, services, special programs such as culinary cruises, exclusive offers and much more.
