Following the success of the course on The Cruise Industry in December 2013, the Port Authority of Vigo , with the support of the Pontevedra Provincial Council, a conference on January 22nd entitled: The Cruise Destination.
This free course, taught by Cruises News Media Group, a consulting and media company specializing in the cruise industry and organizer of the International Cruise Summit in Madrid, aims to analyze the role of the destination in cruise ship stopovers.
The Port Authority of Vigo continues to prioritize knowledge sharing as a key driver of improvement and growth in a sector that handles millions of passengers annually and stimulates global economies. In the last edition, participants, including members of the port community and the local tourism sector, gained firsthand knowledge of the intricacies of this global industry with its complex logistics. They learned about its organization, its financial figures, its economic impact, the organizational structure of a cruise company, its clients, its suppliers, its logistics chain, and its needs.
The opening ceremony will be presided over by the President of the Port Authority, Mr. Ignacio López Chaves, and the President of the Pontevedra Provincial Council, Mr. Rafael Louzán Abal. Following this, Virginia López, General Manager of Cruises News Media Group, will open the course with key insights into why cruise lines choose a particular destination and the different passenger profiles. Subsequently, the necessary elements of collaboration between ports and destination cities will be presented, along with the promotion of tourist destinations from various perspectives, analyzing experiences from other locations.
In addition, the event will feature the participation of Sebastián Camps, expert consultant in cruises and port management, Nani Arenas, consultant in communication and destination development, Félix González , General Director of Infocruceros.com and Ramón Huidobro, Secretary General of the Regulatory Council of the Rías Baixas DO.
