Luca Casaura has been appointed Vice President of Corporate Marketing at Costa Crociere (www.costacruise.com), reporting to Norbert Stiekema, Executive Vice President of Sales & Marketing.
In this role, Luca Casaura will coordinate all marketing activities related to brand development and positioning, media and communication strategy, research and product development.
His professional career began at Unilever Italy in late 1997, before joining the Danone Group in 2000, where he spent most of his career. From 2013, he held the position of Vice President of Marketing for Activia globally, launching the first global ICP campaign for the leading dairy brand in 72 countries.
Between 2008 and 2012, Luca Casaura was Director of Marketing, Communications and Media for Danone Italy, after having previously accumulated important international experience, first as Marketing Director of the “Enfants et Desserts” division of Danone France and then as Marketing Director of Danone Canada.
“I am delighted to be working with Luca,” commented Norbert Stiekema, “an excellent marketing professional with a proven vision, creativity and a great ability to bring about change, all of which are key elements when it comes to building an even stronger Costa brand.”
