Azamara Cruises has launched Azamara Shopping Rewards, a new rewards program that allows passengers to earn points through certain purchases made in onboard shops and later redeem them for a selection of travel-related products, experiences, and offers.
Created in collaboration with Starboard and developed with Open Network Exchange (ONE) technology, the new program expands the possibilities of enjoying benefits linked to the onboard experience and allows you to extend your trip beyond the cruise itself.
Azamara Shopping Rewards transforms eligible purchases made in the shops on the company's four ships into points that passengers can accumulate during their voyage. These points can then be redeemed through the Azamara Shopping Rewards Ecommerce Marketplace, a platform that brings together a variety of products and experiences. The program complements Azamara Circle, the company's loyalty program, by providing a new way to earn benefits specifically tied to onboard purchases.
The system is designed to be simple. Passengers participating in the program will accumulate points each time they make an eligible purchase in Azamara's ship shops. Once earned, they can use these points to access different options through the marketplace.
Unlike traditional shopping-related rewards programs, Azamara Shopping Rewards expands redemption possibilities beyond physical products. Points can be used to access a selection of wines and luggage, dining experiences, concert tickets, flights, and hotels, among other offers.
In this way, a purchase made during the cruise can become the starting point of a new experience once the trip is over, whether to prepare for a future getaway or to enjoy an activity closer to home.
The new initiative aligns with Azamara's Destination Immersion® philosophy, which focuses on giving passengers more time to explore their destinations. The airline develops itineraries that include overnight stays and Extended Destination Days, with layovers of 10 hours or more, to foster a deeper experience of each destination.
With Azamara Shopping Rewards, this philosophy extends to onboard shopping, connecting the cruise experience with new travel, dining, and lifestyle options after the voyage ends. The new program allows memories and discoveries made during the trip to continue after disembarkation, transforming onboard shopping into a new way to keep traveling.
Follow cruise news at Cruisesnews.es
