A-ROSA River Cruises has unveiled the brochure for its 2027 anniversary season. Under the company’s new slogan, “Cruise Your Way,” the digital brochure presents the 2027 river cruise program, which includes 20 new itineraries along the Rhine and the Danube, featuring a refreshed design. Developed specifically for international markets, it serves both as a comprehensive product guide and a practical sales tool for business partners in the tourism sector.
In addition, the brochure marks a new chapter in A-ROSA’s brand presence. To celebrate its 25th anniversary, the company is positioning itself more strongly than ever as a modern, international premium river cruise brand, with a special emphasis on individuality and passenger choice. Under the slogan “Cruise Your Way,” A-ROSA aims to embody the utmost freedom and flexibility. The new brand identity reflects this ambition through a clear, inspiring, and emotional image centered on personalized experiences, contemporary comfort, and international appeal, while maintaining the values and qualities that have defined A-ROSA throughout its 25-year history.
In line with this strategy, A-ROSA continues to expand its portfolio of river cruises throughout its anniversary year in 2027, offering a wide variety of itineraries. A total of 20 new cruises on the Rhine and Danube bring greater diversity and allow for more in-depth visits to ports of call. One of the main highlights will be that the A-ROSA SENA will sail down the Rhine for the first time. In addition, A-ROSA is adding Vienna and Duisburg as new embarkation ports, both of which feature excellent infrastructure. Thanks to their central locations, these modern boarding points are easily accessible by any mode of transportation—whether by plane, train, or car. The company is also enhancing the quality of the onboard experience through its popular “Premium All-Inclusive” rate, while additional services such as the Drinks Package Plus continue to emphasize the importance of enjoyment and personal choice.
The digital brochure has been designed to make it easy for both passengers and business partners to use, and it includes interactive features such as itineraries with links, embedded links, and videos. It is available in two versions: a consumer edition and a professional edition, which includes specific contact information and sales resources for professionals in the tourism industry. The new A-ROSA brochure, “European River Cruises 2027,” is available in digital format and can be downloaded from the company’s website.
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