MSC Group 's cruise division has acquired an Edinburgh production studio which they are currently renovating to become MSC Creative Studios, a new facility dedicated to entertainment development and artist training.
MSC Group's cruise division is taking entertainment to a new level with the creation of MSC Creative Studios, designed to help deliver world-class entertainment experiences to its passengers.
The company has acquired a production studio in Edinburgh, Scotland, which is currently being renovated to become MSC Creative Studios, a new facility dedicated to entertainment development and artist training.
The studio is expected to be fully operational by July 2026, enabling the development of shows and productions for MSC Cruises and Explora Journeys starting with the late 2026 season.
The new facility will act as a hub for creative development, bringing together creative, technical, and production teams under one roof.
MSC Creative Studios will feature a dedicated aerial rehearsal space, eleven dance studios, six vocal studios, a technical recording studio, offices and lounges, dressing rooms, and storage for sets, props, and costumes.
The new facilities will be a center dedicated to supporting the latest entertainment and productions from MSC Cruises and Explora Journeys
These facilities will support rehearsals, technical training, set development, and artist preparation before the premiere of onboard shows.
Steve Leatham, Vice President of Entertainment for MSC Cruises, said: “Having a dedicated space for entertainment development and training is essential as we continue to expand the scale and ambition of our productions. These state-of-the-art facilities will help us ensure our shows are premiere-ready and always delivered at the highest quality, reinforcing the Cruises division’s long-term commitment to innovation in onboard entertainment.” MSC
Creative Studios will be a dynamic hub where artists, technicians, and creatives can collaborate from the very beginning of each project. Based in Edinburgh, one of the world’s great cultural capitals, the studio will draw inspiration from the city’s rich artistic energy, and we look forward to seeing it come to life and sharing the exciting new concepts it will bring to our guests on MSC Cruises and Explora Journeys.”
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