According to a new survey conducted on behalf of Norwegian Cruise Line, more than 70% of travelers are leaving behind frenetic sightseeing (FOMO) in favor of more restorative and meaningful getaways that prioritize personal well-being, flexibility, and freedom of choice (JOMO).
FOMO fuels a “do it all” culture and often leaves travelers needing a vacation after their vacation (49%). In contrast, JOMO celebrates the art of doing less, but more meaningfully. While more than two-thirds of respondents (71%) prioritized visiting as many landmarks and tourist attractions as possible during their last vacation, more than a third (35%) admitted to returning home feeling more exhausted than refreshed. Now, 77% say they are deliberately planning their next vacation to be relaxing and peaceful, choosing presence over pressure and simplicity over schedules. JOMO isn’t about missing out; it’s about choosing what truly matters.
This shift is especially pronounced among travelers tired of the hustle and bustle culture and hyperconnectivity. For the majority (67%), JOMO is a form of self-care that offers the opportunity to disconnect and enjoy life at a slower pace (45%), escape the pressure to “see and do everything” (40%), dedicate time to themselves (38%), embrace spontaneity instead of fixed plans (34%), and experience nature (32%).
More than half of travelers (54%) agree that cruises offer the ideal setting for a JOMO (Joy, making them a top choice alongside spa retreats, beach getaways, and nature escapes. The Caribbean has become the leading destination for these trips thanks to its relaxed pace, natural beauty, and abundant opportunities to disconnect. With its warm climate, tranquil beaches, and easy access to nature, the Caribbean provides the perfect backdrop for experiencing the joy of missing out without missing anything.
“We’re seeing a significant shift in how people want to travel, moving away from rigid itineraries and toward more intentional and restorative experiences,” said Harry Sommer, President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. “The Joy of Missing Out concept is about choosing what matters most, and at NCL, we make it easy. From thoughtfully designed onboard offerings that invite guests to relax and savor every moment, to our year-round Caribbean voyages that provide the perfect setting to disconnect and recharge, we’re proud to offer the freedom and flexibility that today’s travelers crave.”.
How NCL delivers the ultimate JOMO travel experience
As this new mindset takes hold, NCL encourages them to slow down and reclaim their vacation time. This is how NCL makes it easy to disconnect and enjoy every moment.
- More freedom, flexibility, and ways to relax. Whether it's sleeping in, staying on board while others go ashore, or spending the day at the Mandara Spa, travelers can choose how much—or how little—they want to do. With no fixed schedules or expectations, every moment is theirs to enjoy.
- An irresistible Caribbean experience year-round. The Caribbean's relaxed pace, sun-drenched beaches, and calm waters make it the JOMO , where disconnecting comes naturally. Guests can choose from 18 ships and voyages ranging from four to fourteen days, each tailored to their individual pace and preferences.
- The bliss of a private island at Great Stirrup Cay and Harvest Caye. NCL's exclusive resort-style private islands, Great Stirrup Cay in the Bahamas and Harvest Caye in Belize, are featured on almost every Caribbean itinerary.
- Onboard spaces to disconnect and recharge. The NCL fleet offers thoughtfully designed spaces that invite passengers to take a moment for themselves. Mandara Spa offers hot stone massages and rejuvenating facials. Vibe Beach Club, Spice H2O, the Observation Lounge, the Waterfront, and Ocean Boulevard make it easy to disconnect from daily stress and reconnect with yourself.
- A hassle-free cruise: meals, drinks, WiFi and much more included.
In addition, NCL sails to nearly 350 destinations worldwide, allowing guests to immerse themselves in JOMO beyond the Caribbean.
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