Holland America Line is venturing into the world of beauty with the launch of “Blend Bar,” the first lipstick-making space at sea. Makeup enthusiasts can design and take home an exclusive lipstick or lip gloss created onboard in a real beauty lab. This hands-on experience is guided by an expert consultant who helps guests create a unique and personalized souvenir of their cruise.
Blend Bar offers a palette of over 30 premium pigments, four luxurious finishes, and more than 20 exclusive scents or flavors to design a completely personalized lipstick or lip gloss. Perfect for any age, the experience can be booked individually or in groups and is located in the beauty section of the onboard shops. It is currently available on the Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam, and Zaandam. Implementation on the remaining four ships in the fleet will be complete by mid-November.
“Today’s travelers are looking for more than just a vacation: they want unique experiences like Blend Bar that are personal, immersive, and meaningful,” said Carole Biencourt, Vice President of Onboard Revenue at Holland America Line. “We are thrilled to launch the first lipstick blending bar at sea, where our beauty-loving guests can express themselves and create a unique memory of their time onboard.”.
At Blend Bar, participants embark on a beauty journey to create their own exclusive shade from dozens of blendable pigments. Working alongside a consultant, guests select colors to create a unique hue, recreate a favorite discontinued shade, or formulate the perfect color to complement an outfit. Each personalized blend can have one of four available finishes: butter, cream, matte, or gloss.
To further personalize the product, guests can choose from over 20 flavors or scents and add frost, glitter, or iridescence effects. Once mixed, the customized formula is melted and poured into a lipstick mold or gloss tube. Guests can also name their creation, which will be printed on the packaging. Each participant receives their personalized product along with a formula card detailing the selected ingredients, should they wish to recreate it in the future.
Blend Bar uses top-quality products that are free of parabens, sulfates, phthalates, and genetically modified organisms (GMOs). They are also cruelty-free, gluten-free, and vegan. The pigments are enriched with antioxidants and sun protection factor (SPF) to protect your lips from the sun every day.
Whether to celebrate a special moment or simply treat yourself to personal luxury, this unique experience allows guests to take home an exclusive and unforgettable souvenir from their cruise.
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