The 67th MedCruise officially opened in the historic city of Šibenik, Croatia. Hosted and co-hosted by the Port Authority of Šibenik, the Assembly will run from September 30 to October 3, 2025, and has already set the stage for four days of dialogue, cooperation, and future-oriented discussions that will shape the future of the cruise industry.
The opening press conference, held at Šibenik City Hall, underscored the event's ambition to strengthen MedCruise's role as the leading platform for cooperation between Mediterranean cruise ports and their global partners. Speakers emphasized the importance of addressing today's most pressing challenges while simultaneously seizing opportunities for innovation and sustainable growth.
The Managing Director of the Port of Šibenik Authority, Paško Dželalija, emphasized the importance of responsible growth, stating: “Yes to cruises, but in a way that is compatible with the local community. That is the general theme of this partnership, and it is what we will be discussing and trying to improve here over the next few days. As for Šibenik and Croatia, we have positioned ourselves where we belong, as a strong force in the Mediterranean, and I am extremely proud and honored that Šibenik is hosting this event, on behalf of all Croatian ports. I hope we can present Croatia and Šibenik as we truly are: good, interesting, and excellent hosts.”
MedCruise President Theodora Riga emphasized the importance of the event, stating: “Our General Assemblies are milestones that shape the future of cruising in the Mediterranean. We are delighted to bring together our members and partners in Šibenik, a city that beautifully reflects the heritage, innovation, and hospitality that define our regions.”
The prefect of Šibenik-Knin County, Paško Rakić, emphasized the importance of collaboration, stating: “It is very important that we create synergy between cruise ship passengers, tourism, and the local population. Islanders and residents must feel included, and we must build trust between cruise tourism and local needs.”
The mayor of Šibenik, Željko Burić, added:“Šibenik is truly the right place for this General Assembly: the oldest indigenous Croatian city on the eastern Adriatic, with two national parks within its territory and several more nearby.”
Croatian Minister of the Sea, Transport and Infrastructure, Oleg Butković, concluded:“Šibenik deserves this event, not only for its natural advantages, but also for the remarkable development of the city in recent years. It is stronger, better, and more successful. Croatia is ready to be a leader in the sustainable development of the cruise industry in the Mediterranean – not just growth in numbers, but responsible and long-term development that benefits local communities, passengers, and partners.”
In the coming days, 472 B2B meetings will take place between MedCruise members and 28 executives from 24 cruise lines, fostering new partnerships and deeper collaboration. A total of 214 participants will also join high-level panels and interactive workshops addressing key topics such as sustainability, digitalization, and evolving passenger expectations, ensuring both practical and forward-looking discussions.
Beyond the official program, the Assembly will showcase the cultural and natural treasures of Šibenik—from the UNESCO World Heritage-listed Old Town to the landscapes of Krka National Park—demonstrating the essential role of local communities in creating authentic cruise tourism experiences. Delegates will also enjoy a rich social program, including a Welcome Reception at St. Michael's Fortress, a Gala Dinner, and a Farewell Dinner in the Ethno-Dalmatian Village steeped in Croatian traditions.
With its combination of strategic discussions, business networking and cultural exchange, the 67th MedCruise General Assembly marks a significant milestone in the advancement of the Mediterranean as the world's leading cruise destination.
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