Royal Caribbean International held an exclusive business event last weekend in the port of Barcelona aboard the Allure of the Seas. The event brought together more than 60 attendees, including travel agents and their families, as well as company representatives, and offered guests the opportunity to experience the vacation brand firsthand.
Sergio Arévalo, Head of Sales for Iberia at Royal Caribbean International, explained: “We wanted to offer travel agents and their families a unique experience, allowing them to discover firsthand everything that makes Royal Caribbean special. These kinds of initiatives help us strengthen relationships with our distribution channel and also amplify our market presence through social media and word-of-mouth recommendations from those who have experienced it.”.
The main objective of the event was to create a unique experience in which agents could share Royal Caribbean moments with their family and friends, thus strengthening the emotional bond with the brand.
During the visit, participants took a guided tour of the Allure of the Seas , which, following a $100 million investment, has undergone an epic transformation this year and continues to be one of the company's most popular cruise ships. It combines bold experiences with must-see destinations to create the ultimate European summer vacation, offering over 35 dining and drinking options, as well as new thrills and ways to relax.
The visit included the main spaces and restaurants, as well as a reserved area in the Windjammer restaurant and free time to experience some of the most iconic attractions of the Allure of the Seas, such as the FlowRider surf simulator or the rock climbing wall.
With this event, the company reaffirms its commitment to the Spanish market and its growth strategy based on differentiation, innovation, and creating memorable experiences for families. Additional visits for agents and their families are planned aboard ships such as Harmony of the Seas and Legend of the Seas in 2026.
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