Virgin Voyages introduces a new fare model that offers clarity and choice before you set sail, while keeping Virgin's signature Always Included Luxury at the heart of every journey.
Virgin Voyages, following the launch of its fourth ship, Brilliant Lady, has solidified its position in the travel sector, achieving record growth. Adults-only tourism is booming, and Virgin Voyages has established itself as the clear choice for travelers seeking sophisticated, child-free vacations. Now, the "rebel of the seas" is once again shaking up the cruise industry with a new model that transforms the way vacations are booked.
On October 7, 2025, Virgin Voyages will introduce VoyageFair Choices, a new fare model created directly in response to feedback from its passengers and travel agents.
This new system pursues four key objectives: to offer greater price transparency, to facilitate the comparison of rates within the industry, to propose more flexible and competitive options for different budgets and, most importantly, to respond to the demand for more options.
“Travelers expect clarity and choice of airlines and hotels, and Virgin Voyages is the first to bring that same simplicity and pricing model to the world of cruises,” said Nirmal Saverimuttu, CEO of Virgin Voyages.
“This isn’t about tricks or fine print. We want booking a trip to be simpler and more confident, knowing that onboard the experience will be unmistakably Virgin: elevated and unforgettable.”
John Lovell, board member and senior advisor, added: “After many years in the industry, I’ve seen how quickly travelers’ expectations change. They’re looking for more flexibility, more transparency, and more control. Virgin Voyages has already redefined what it means to cruise, and now, with VoyageFair Choices, we’re transforming the way people book. It’s a model designed for the modern traveler and another example of how Virgin is driving the industry forward.”
Three new tariff categories
The model introduces three price levels for Sea Terrace cabins and lower categories, each designed to provide greater flexibility:
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Base: the most economical and non-refundable option. Includes Basic WiFi (for social media, messaging, and light browsing) on one device per passenger. Restaurant reservations open 15 days prior to departure. Name, date, or cabin changes are not permitted. Ideal for those with firm plans looking for the greatest savings.
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Essential: the option most similar to the current model. It includes Classic WiFi for one device (with internet voice calls), restaurant reservations up to 45 days in advance, and the ability to change travel dates with future credit. Name changes are also permitted starting with the second passenger.
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Premium: the most comprehensive rate, with additional benefits. It offers restaurant reservations made 60 days in advance (previously only available for suites), Premium WiFi on two streaming-enabled devices, a beverage credit (Bar Tab), and access to a priority support line for reservation management.
For RockStar and Mega RockStar Quarters categories, the most significant change is that restaurant reservations will open 120 days prior to departure. All other exclusive benefits (such as Richard's Rooftop, priority boarding, personalized in-cabin bars, and RockStar Agent service) remain unchanged.
Virgin Voyages is also increasing transparency by listing gratuities as a separate item at the time of booking. Previously included in the fare, they are now clearly itemized. There are no hidden charges or surprise gratuities: once this amount is covered, tipping is not expected anywhere on the ship.
All prices continue to include: diverse cuisine from renowned chefs, unlimited Wi-Fi, group fitness classes, soft drinks, still and sparkling water, and innovative entertainment. Onboard, passengers have the freedom to create their own adventure, whether through culinary experiences, entertainment, wellness, or evening celebrations.
Saverimuttu concluded:“2025 has been a record-breaking year. From day one, we’ve built the brand with feedback from our fans, passengers, and First Mates. VoyageFair Choices is about opening our doors even wider and giving more travelers the opportunity to experience the joy, connection, and freedom of sailing with us. It’s a new way of putting people first and shaping the future of travel.”
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