Hurtigruten has appointed Lisa Warner as its new Chief Marketing & Digital Officer (CMDO). Lisa joins Hurtigruten with over 20 years of experience in the travel industry, having held senior management positions at Saga Travel Group, Abercrombie & Kent, Cox & Kings, G Adventures, and Trailfinders. With a broad background in global marketing, digital transformation, and customer experience, Lisa will lead Hurtigruten’s marketing and digital strategy, strengthening the brand’s position on the Norwegian coast while driving growth in international markets and fostering connections with key customer groups globally.
“We are delighted to welcome Lisa to the new role of Chief Marketing & Digital Officer, bringing with her extensive experience from leading global travel brands. She joins us at a time when the demand for authentic travel is growing, and her leadership will be instrumental in strengthening our brand in Norway, driving international growth, and inspiring travelers worldwide with unforgettable journeys along the Norwegian coast,” said Hedda Felin, CEO of Hurtigruten.
“I’m thrilled to join this incredible company that connects travelers to Norway in such an authentic and immersive way. We have a tremendous opportunity to leverage our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognized name and the preferred boutique cruise line,” commented Warner. “What motivates me most is working with the team to leverage data, insights, and technology to elevate the customer experience and the unique journeys we offer.”
Following the announcement of excellent results for the first half of 2025, Lisa's appointment comes at a pivotal moment for Hurtigruten as the company reinforces its commitment to innovation and growth. Her leadership will contribute to enhancing Hurtigruten's digital capabilities, elevating the guest experience, and expanding the reach of its iconic coastal voyages to travelers worldwide.
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