BC Tours, the group that provides land-based services for the international cruise sector in Spain and Portugal and is part of Alsa, announced today that it is changing its name to BC Cruise Services. This name change will take effect this September.
The new brand unites the company's extensive product portfolio, which includes shore excursions, embarkation and disembarkation services, pre- and post-cruise hotel stays, shore programs, and events, all under a new identity. This new positioning reflects BC Cruise Services' core values: excellence, consistency, innovation, and customer focus—values backed by over 35 years of proven experience in Spain and Portugal.
With operations in every major port in Spain and Portugal and plans to expand to new destinations in the future, BC Cruise Services has established itself as a trusted partner for all major international cruise lines. Its expert local teams offer destinations for immersive experiences and comprehensive shore services that guarantee the highest levels of excellence in every port.
“Although our image has evolved in alignment with Alsa, our parent company, our vision remains the same: to offer consistent and innovative comprehensive services to the cruise industry,” says Mark Robinson, CEO of BC Cruise Services. “Our business is built on customer focus, integrity, trust, sustainability, teamwork, and a dedication to excellence, and that’s what guides our local teams day in and day out.”
“We have updated our corporate identity, but our commitment to who we are and how we evolve day by day remains intact,” adds Isaac Álvarez, director of the Tourism Unit of Alsa, which oversees BC Cruise Services.
The company also operates under an integrated quality and environmental management system, designed to optimize processes and reduce environmental impact. BC Cruise Services was the first company in Spain to receive certification from Travelife, thus consolidating its leadership in sustainable tourism practices.
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