MSC Cruises has established a strategic alliance with the BWT Alpine F1 Team as a premium partner starting in 2025.
As a global partner of Formula 1, MSC Cruises reinforces its commitment to the elite of motorsport by partnering with the BWT Alpine F1 Team. This collaboration represents a significant boost to the team's growing portfolio of partners.
MSC Cruises will have a prominent presence on the 2025 A525 car, which will be unveiled today, February 18, at the F175 event at London's O2 Arena.
The connection between the BWT Alpine F1 Team and MSC Cruises is reflected in the similarities shared by both sectors: cruising and motorsport. Collaboration, skill, experience, and precise teamwork behind the scenes, along with consistently high standards, are fundamental values that ensure the success and optimal operation of both industries.
Competing in design and against the clock is only possible thanks to innovation and teamwork, essential elements in both the BWT Alpine F1 Team and MSC Cruises. Both share a focus on high-end performance and delivering premium experiences.
Pierfrancesco Vago, CEO of MSC Cruises, stated: “Formula 1® continues to grow in popularity worldwide, and as a Global Partner, we have achieved exceptional results, so it is natural for us to further develop our presence in racing. We are proud to announce our collaboration with the BWT Alpine F1 Team, a team with a strong heritage and legacy. Furthermore, our shared values of innovation and team spirit will make this a perfect partnership.”
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