Riviera Travel kicks off 2025 with a complete brand refresh, including a new identity, combined travel packages, an accelerated commission schedule for travel advisors, and more. The company is also continuing its strategy to boost sales and gain market share.
Effective immediately, Riviera River Cruises has changed its name to Riviera Travel, integrating its river cruise segment under the same umbrella as its other entities. This change aligns the company's position with its global name, creating a unified identity in the luxury travel market.
In addition, Riviera Travel 's new, streamlined booking process allows travel agents to combine airfare, transfers, and hotel stays before or after the cruise with the company's river itineraries. This enhanced system provides travel advisors with a comprehensive solution for managing every detail of their clients' trips from start to finish. Whether arranging transfers from the flight to the ship or adding hotel stays before or after the cruise, this new system offers greater convenience, flexibility, and efficiency, enabling them to provide a more complete and personalized travel experience, according to the company.
Travel agents will now also receive their commissions two weeks prior to their clients' departure dates. As an added benefit, the company's new package holidays are now fully commissionable, offering advisors greater earning opportunities. In addition to the new commission schedule, Riviera Travel will offer exclusive incentives for travel agents throughout 2025.
New amenities and routes in 2025
Riviera Travel has also revamped its product offerings, creating more opportunities for the U.S. market to experience Europe’s rivers and adding enhancements to the onboard experience. New combination cruises recently launched by Riviera Travel now allow guests to sail for up to 29 consecutive days, and a variety of themed itineraries have been introduced, from “Douro Gastronomy” to “Art and History on the Danube.” Finally, the company plans to introduce new onboard amenities and programming throughout 2025, including a new premium beverage package, as well as some special “surprise and delight” touches inspired by the destinations.
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