Matías was born in the United States and is of Chilean descent. He has a Bachelor's degree in Business Administration and Entrepreneurship.
Throughout her career, she has worked in hospitality, distribution, and primarily in the cruise industry, beginning her career on the cruise line aboard the Pride of America. For the past 13 years, she has worked in direct sales, reservations, groups, special services, operations, call center development, and various other sales roles.
At Crystal, Matías will oversee commercial distribution in the United States, Latin America, the Caribbean, the United Kingdom, Northern Ireland, continental Europe, the Middle East, and Africa. He also oversees commercial distribution for Abercrombie & Kent Travel Group's DMC business throughout Latin America and the Caribbean. Matías is widely recognized for his ability to build, assemble, and motivate sales teams and agencies.
He has experience managing teams of over 180 people across various sales and support verticals. Matias will focus on inspiring, growing, and supporting the sales teams and ultimately helping the team achieve Crystal's goals by 2025.
Matias Lira, attends the International Cruise Summit 2024 as a speaker.
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