As Crystal continues its growth drive in the UK and across Europe, the leader in exceptional cruise experiences today announced it is increasing its focus and support for its business partners with three new appointments.
Michael Steffl, EMEA Sales Director. Michael joined Crystal on September 1st and is responsible for commercial distribution in Continental Europe, the Middle East, and Africa. Having spent over 20 years with Hapag-Lloyd Cruises, he has extensive experience in international cruise distribution and brings a wealth of knowledge and relationships that will help position Crystal among several key vendors within his regions.
Ryan Bishop, Regional Sales Director for the South. Ryan joined Crystal on September 23 as part of the UK sales team. He brings a decade of experience in luxury cruising, most recently as Cruise Director for Seabourn and Viking. Having traveled extensively around the world, Ryan has a deep understanding of the cruise industry and will play a key role in driving commercial sales performance and expanding Crystal's market presence within his region. His work will focus on revitalizing and building strong relationships with Crystal's travel partners—both new and existing—in the South of England. Ryan will report to Stephen Joyner, Crystal's Senior Sales Manager for the UK and Ireland.
Ana Torres, Inside Sales Executive for the UK and EMEA. Originally from Spain, Ana joined Crystal on September 23. She spent the last few years working in sales coordination for a collection of luxury hotels, where she provided global sales support, focusing on trade marketing, CRM management, and customer relationships. Throughout her career, she has worked in roles within high-end retail and premium co-working spaces, giving her a comprehensive perspective on customer service and sales. With Ana's addition, the London-based inside sales team now comprises three people. Ana will provide comprehensive support for the reservations system and CRM, and will collaborate with and provide Level 2 support to key account partners and General Sales Agents (GSAs). She will work closely with the various cruise line teams to promote available resources and monitor ROI, and will be an integral part of the larger sales team serving Crystal's business partners.
Matias Lira, SVP Trade Sales LATAM, UK & EMEA at Crystal, comments: “In June, we announced our plan to expand our sales presence in the UK and EMEA. We believe that providing our advisor community with personalized, one-on-one support is key to expanding and growing these regions with the incredible opportunity to experience Crystal. I am pleased to announce the appointment of three individuals who will contribute to this success. Michael, Ryan, and Ana have joined their respective roles this month and will begin contributing in their sectors and regions shortly. We are also continuing other recruitment efforts to further expand our support in key regions.”
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