Regent Seven Seas Cruises will incorporate its logo somewhere on the AMR24, the new single-seater that Aston Martin will present at the Silverstone factory.
The luxury cruise line will provide a financial boost to Fernando Alonso's team, which will be competing in its second season behind the wheel of the British car. They also promise exclusive experiences and trips for VIP guests in the Mediterranean.
They will also hold a VIP race, which the winner of a raffle will be able to enjoy. The lucky winner will receive a 10-night all-inclusive luxury cruise for two on the new Seven Seas Grandeur ship, as well as an experience with Aston Martin at the Imola Grand Prix in Italy.
Aston Martin's Chief Commercial and Marketing Officer, Jeff Slack , expressed his delight at "embarking on this exciting journey with Regent Seven Seas Cruises . " "This brand shares our commitment to performance and the pursuit of perfection."
“Both brands understand the importance of those once-in-a-lifetime moments. It’s the attention to detail that goes into delivering them. Together, I know we can offer unparalleled experiences to guests from around the world and celebrate the moments that truly matter,” he said.
Aston Martin continues to join major brands
For her part, Regent Seven Seas President Andrea DeMarcobelieves that “Aston Martin is the epitome of high performance in F1, which aligns perfectly with Regent’s world-renowned reputation for delivering unparalleled experiences.”
“Together with Aston Martin, we hope to offer unique memories to all our guests, providing them with opportunities for greater discovery and enrichment on their travels.”.
“The exclusive Grandeur Prix award is a fantastic way to honor the launch of this partnership by combining a 10-night all-inclusive luxury cruise on our newest ship, Seven Seas Grandeur, with an incredible VIP Aston Martin racing experience,” he added.
This major company will also sponsor and have a presence in some areas of the AMR24. As happened in 2023, Aston Martin will present its new car on the second Monday of February, and this time it is ahead of the four teams with which, in theory, it will compete throughout the championship: Ferrari (February 13), Mercedes and McLaren (February 14) and Red Bull (February 15).
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