AmaWaterways will have Michal Maguire as its new vice president of marketing, where she will assume responsibility for the strategic direction of the river cruise company, continue to cultivate relationships with travel partners, and develop a personalized approach to guest communications and lead generation.
Maguire, a digital marketing expert, joined AmaWaterways in 2019, bringing nearly two decades of experience leading effective marketing teams for cruise and theme park brands. Prior to assuming her current role, she led the company’s integrated marketing team, where she focused on personalizing and optimizing communications to travel agents and guests across various digital channels, including email, website, mobile app, and social media.
“Michal has done a tremendous job over the past four years in her role as senior director of integrated marketing, where her creativity, vision and multichannel marketing expertise have helped position AmaWaterways as a leader in luxury river cruising,” commented Rudi Schreiner, co-founder and president of AmaWaterways.
