Silversea Cruises has strengthened its global sales team to fuel its growth, welcoming cruise industry veteran Massimo Brancaleoni as SVP Global Sales. Reporting to President and CEO Barbara Muckermann, Brancaleoni will lead the cruise line's global sales strategies across all channels, leveraging his 25 years of experience in the cruise industry to further solidify the company's position as a category leader. Silversea's regional directors will report to Brancaleoni.
“We are delighted to welcome Massimo Brancaleoni as VP Global Sales as we continue to strengthen our sales team to maintain our unprecedented growth trajectory,” said Barbara Muckermann, President and CEO of Silversea Cruises. “Massimo’s extensive experience and international background will be crucial in further reinforcing our position as the world’s leading ultra-luxury cruise line.”.
“I am honored to join Silversea Cruises as SVP Global Sales and look forward to strengthening the cruise line’s stellar reputation as a market leader, working with the sales team to drive growth in all markets,” said Massimo Brancaleoni, SVP Global Sales, Silversea Cruises. “I am eager to work closely with Silversea’s travel partners. We would not be in our leading position without their continued support, and I look forward to further strengthening our partnership.”
Massimo Brancaleoni, an Italian national who recently served as SVP Global Sales at Costa Cruises, brings over 25 years of experience with a proven track record of leading large teams and developing profitable global sales strategies. Brancaleoni studied at the Genoa School of Economics and Business and at IESE Business School in Barcelona.
