Musement, an international excursions and activities company, has launched a new digital platform enabling P&O Cruises and Cunard to offer their guests thousands of excursions, activities, and attraction tickets. These experiences complement P&O Cruises and Cunard's shore excursion programs and provide alternative options for guests who plan their time ashore independently. Available in hundreds of ports of call, the experiences can be booked from the moment the cruise reservation is confirmed until the last minute at a destination.
The digital platform will be rolled out across the entire P&O Cruises and Cunard fleet throughout the summer, and guests will be able to access the new digital platform through their P&O Cruises or Cunard account, pre-departure emails, and onboard.
P&O Cruises President Paul Ludlow said: “We are constantly innovating and finding new ways to enhance the holiday experience, so we are delighted to be able to strengthen our already diverse range of onshore options to offer our guests even more choices. This partnership will allow our guests to find and book tickets and skip the lines at the most popular museums, galleries, and urban performances, as well as sporting activities and parks. In addition to the speed and efficiency of the booking process, our guests can rest assured that all experiences booked through Musement meet our high standards.”
Musement adapted the platform with shore excursion specialists from Intercruises - a leading company in the cruise industry - to ensure that the platform met the needs of P&O Cruises and Cunard guests.
“We are delighted to be working with P&O Cruises and Cunard and to support them in meeting the needs of the modern cruise guest,” said Nishank Gopalkrishnan, Business Director at Musement. “We have developed an intuitive digital platform with high-quality experiences that guests can quickly and easily book from anywhere, at any time, for hundreds of ports of call. This is part of the evolution of digital services in the cruise industry and will help increase the number of guests participating in official cruise line experiences during a port call.”
The types of experiences available through the platform range from bus tours with intermediate stops and activities such as paddle surfing, bicycle rental or water park tickets, to tickets for places like the Sagrada Familia, the Empire State Building, the Acropolis, the Colosseum or the Vatican.
