Celebrity Cruises and lifestyle brand GOOP are setting sail this fall for an exclusive wellness retreat aboard the new luxury ship, Celebrity Beyond. Featuring a series of transformative experiences and sessions led by GOOP's wellness professionals, and an appearance by GOOP founder and CEO Gwyneth Paltrow herself, 'goop at Sea' will take place on the Celebrity Beyond during a 9-night itinerary to the Italian Riviera and France, sailing from Barcelona on September 24.
Further expanding the partnership between the two companies that began in early 2020, guests aboard Celebrity Beyond will find a selection of exclusive GOOP products, including the GOOPGLOW and GOOPGENES collections. Gwyneth Paltrow and the GOOP team will continue to create innovative wellness offerings for Celebrity ships, including on-demand classes available on stateroom TVs, personalized detox smoothies, and fitness equipment for AquaClass® stateroom guests—a fully immersive wellness experience that goes even further with the new Aqua Sky Suites featuring ocean views, private terraces, luxury bedding, and other amenities. Kiki Koroshetz, GOOP's Vice President of Content, will also continue her role with Celebrity's Women in Wellness program, which brings together the expertise of some of the most respected female leaders in the wellness industry to create a unique program at sea.
“Nowhere is more rejuvenating than the open sea, and Celebrity Beyond has been designed by a dream team of contemporary icons and inspirational figures, offering guests endless opportunities to disconnect from the world while simultaneously reconnecting with the world around them,” said Michael Scheiner, Chief Marketing Officer of Celebrity Cruises. “GOOP is the perfect partner to collaborate with to capture this therapeutic essence of the ocean in a way that is truly relevant and meaningful to our target audience.”.
Kiki Koroshetz, Vice President of Content at GOOP, said: “Our partnership with Celebrity Cruises has focused on exploration and wellness. We’ve been fortunate to bring some brilliant experts and teachers on board, and this new adventure, a blend of discovery and restoration, will be a unique experience.”.
The “goop at Sea” cruise will feature a varied and exclusive program created and presented by goop, including:
- A live interview hosted by Gwyneth Paltrow with a wellness expert, where he will also answer questions from the audience
- Several interactive sessions led by goop professionals, focused on improving mind, body and soul;
- Nutrition from the inside out through exclusive pop-up experiences including tastings, product trials, massages and more
- Gifts and surprises designed and created by goop
