Costa Cruises strengthens its commercial structure with the appointment of Luca Di Persio as the new Vice President of Sales in Markets.
In his new role, Luca Di Persio will be responsible for leading the Company's various markets, supporting Costa's growth in the international markets where it operates and focusing on further strengthening relationships with travel agencies to create greater value. Digitalization will be a key element in this process. The introduction of new technological tools specifically designed to improve the quality and distribution of commercial content will help stimulate demand and make the Company's commercial structure increasingly distinctive. In his new role, Luca will report to Roberto Alberti, SVP & Chief Commercial Officer of Costa Cruises.
“Over the past few months, we have been rethinking our offering, defining unique and distinctive aspects to deliver a product of absolute excellence. With the full resumption of our operations, it is essential that we can maintain an even closer relationship with the travel agency sector in our key markets,” says Roberto Alberti, SVP & Chief Commercial Officer of Costa Cruises. “That is why we are delighted to welcome Luca to our team. I am confident that his energy and industry knowledge will contribute significantly to the commercial success of our company and our partners.”.
“I am delighted to join an evolving company like Costa and to contribute to a path of innovation in the relationship between the company and the retail sector,” said Luca Di Persio, VP of Market Sales at Costa Cruises. “Our work will be focused on maximizing the potential of our markets, also through digital innovation. We want to support retailers in meeting the challenges of the future, further accelerating the transformation our company has already begun.”.
With extensive international sales experience and a specialization in the hospitality and luxury sectors, Di Persio previously served as Global Director of the Baglioni Hotels & Resorts Group and Global Director of the Mangia's Resorts Spa/HIP Group. He has also been a speaker and scientific director of executive and master's degree programs on digital transformation, artificial intelligence, and the metaverse economy for the travel and hospitality industry.
