Virgin Voyages announces its partnership with international superstar Jennifer Lopez. The company is aiming to change the nautical tradition of naming a godmother, moving from a purely ceremonial role to a modern and transformative partnership through its agreement with Jennifer Lopez, one of the world's leading artists.
“My artistic and social mission is to empower, inspire, and entertain,” says Jennifer Lopez. “Any opportunity to combine all of these concepts in a collaboration is exciting for me. I’m inspired by Virgin Voyages’ dedication to creating irresistible experiences and their focus on wellness, all of which align perfectly with my own lifestyle.”
Jennifer Lopez, Richard Branson, and Virgin Voyages have big plans together. From developing the Sailor experience, with an emphasis on wellness and fitness, to design collaborations and entertainment co-creations, all in 2022. And for a stylish and glamorous start, Virgin Voyages will exclusively introduce JLo Beauty as part of its onboard offerings, featuring Jennifer's products at sea for the first time.
“From the moment we launched this brand, we knew we wanted to make changes to offer the most epic holidays. After the last two years, holidays have never been more necessary, so we looked for someone very special to join us on this journey. Jennifer embodies the spirit of Virgin Voyages and our people,” said Tom McAlpin, CEO of Virgin Voyages.
The announcement of the partnership between Jennifer Lopez, Richard Branson, and Virgin Voyages was made on social media through a humorous video featuring Jennifer and Richard on FaceTime. The conversation centers on redefining the role of godmother, discussing what title would be appropriate for Jennifer, given her significant, not merely ceremonial, role in the brand's future plans.
