Azamara unveils its latest creative campaign, Change the Way You Sea, which aims to visually capture the unique sights and experiences that await travelers on an Azamara voyage. Through this new campaign, Azamara highlights its unique cruise experience and emphasizes the opportunity to fully appreciate a destination both day and night.
Azamara's fleet of four mid-sized ships allows travelers to access major ports worldwide and dock in smaller harbors to explore hidden gem destinations. Change the Way You Sea encourages guests to visit less-traveled ports and delve deeper into each destination.
“We understand that our guests are looking for new experiences at a more relaxed pace, and to connect with the destination and its people,” says Carol Cabezas, President of Azamara. “At Azamara, our carefully crafted itineraries offer these explorers the time to immerse themselves in the culture and discover each destination day and night for an enriching and fulfilling cruise experience.”.
Azamara's repositioning marks the latest chapter in the line's journey as an independent cruise company. Along with a new office in Miami's Coconut Grove neighborhood, the new campaign offers a fresh start for the line and its newest ship, Azamara Onward, launching this spring, while remaining true to Azamara's core focus on immersive destination experiences.
Looking ahead, Azamara will continue to expand and enhance its offerings through new voyages and experiences. Azamara will visit more than 350 unique ports worldwide, with over 430 overnight stays and 850 nights. Upcoming events include:
- Azamara's first world voyage, which will set sail in 2024, will take guests to more than 40 countries on six continents, and will highlight immersive experiences at the Wonders of the World, including the Great Wall of China, the Great Pyramids of Giza, Chichen Itza, Taj Mahal and more.
- New pre- and post-land explorations, including an adventure aboard Switzerland's Glacial Express train, followed by a day trip to Mount Rigi, a sunset cruise in Lucerne, and much more.
- More country itineraries, exploring the most sought-after destinations in Europe and beyond, including the debut of a highly anticipated intensive Black Sea itinerary.
- New inaugural ports, smaller and unique, accessible only to smaller ships, including Alta, Norway, Brest, France, Çeşme, Turkey, and Fredericia, Denmark, among others.












