Windstar Cruises has hired Cristienne (Cris) De Souza as the cruise line's Revenue Planning Director. The new position reports to Windstar's Vice President of Revenue and Itinerary Planning, Kristin Badgett, and is based in Miami, Florida, Windstar's new official headquarters as of June 2022.
De Souza will work with Badgett to determine strategy and implement pricing for the Windstar fleet and will collaborate with Windstar's parent company, Xanterra Travel Collection, to secure optimal pricing across all Windstar itineraries and onboard services. He will also assist in analyzing and recommending future destinations and sailing offers.
Most recently, De Souza was head of business development at Advance Your Reach and previously served as vice president of sales and marketing at Nexion Travel Group. Other notable positions throughout her career include national account sales and marketing director at Ama Waterways; 14 years at Royal Caribbean Cruises, Ltd., including roles as national account director for Celebrity and Azamara and senior revenue management analyst; and financial analyst at Coca-Cola Enterprises.
De Souza holds a bachelor's and master's degree in business administration from Florida Atlantic University, as well as a Master of Liberal Arts in Sustainability and Environmental Management from Harvard University. She is fluent in Spanish and Portuguese and is a three-time national waterskiing champion, having reached a career-high ranking of eighth in the world. Her colleagues at Windstar are eager to see her waterskiing as part of the line's unique activities available on the yachts' Watersports Platform.
