On February 28, 2022, producer Jessica Minh Anh will transform the new Costa Toscana cruise ship into a high-flying ocean catwalk. Set against the cinematic backdrop of the Italian Riviera, the J Spring Fashion Show 2022 will convey a message of sustainability and style, while marking a historic milestone in both the fashion and cruise industries.
The event will welcome global media and exclusive guests aboard the Costa Toscana, a “Smart City on wheels,” ahead of its inaugural cruise in Portofino, Italy. Participating brands will unveil a combination of haute couture, ready-to-wear, and creative accessories collections from all five continents. The red carpet experience will showcase the best of Italian art, architecture, culture, luxury, and culinary delights alongside the stunning runway show.
Regarding the choice of Costa Toscana as the venue for the fashion show, Jessica Minh Anh said: “This particular moment in history offers the opportunity for a sustainable ‘reset’ of our society. Costa Toscana perfectly aligns with my mission to highlight sustainability in a visually appealing way. It runs on liquefied natural gas, one of the most advanced technologies for reducing emissions right now. It represents a major breakthrough in the travel industry. It is an honor for me to celebrate the resurgence of business and style on such a unique ship.”
The J Spring Fashion Show 2022 will combine three of Jessica's famous runway series, "Fashion x Sustainability", "Catwalk-On-Water" and "Sky-High", into a mind-blowing extravaganza.
“Jessica Minh Anh is a pioneer in merging fashion with sustainability, just as Costa Cruises is in offering the most advanced sustainable ships,” said Mario Zanetti, President of Costa Cruises. “Costa was the first in the world to operate ships powered by liquefied natural gas and is focused on value-driven, sustainable, and inclusive tourism. As the travel sector is gradually recovering, it is very exciting for us to welcome Jessica aboard and have her deliver such an important message creatively on our new flagship, the Costa Toscana. We are also proud that this collaboration is taking place in Italy, specifically on the Ligurian Riviera.”
The official visit took place last weekend on the Costa Toscana in Civitavecchia, where Jessica Minh Anh met with the president of Costa Cruises to discuss the layout, schedule, configuration, and exclusive treatments for the media and guests.
