Silversea Cruises has appointed cruise industry veteran Katina Athanasiou as Vice President of Sales, effective December 1, 2021, reinforcing the cruise company’s long-term commitment to growth. As Senior Vice President of Sales, Athanasiou will drive Silversea’s sales strategy across all channels in the Americas, reporting to Mark Conroy, Silversea’s Managing Director for the Americas.
With a distinguished 21-year career in the cruise industry, Athanasiou is perfectly positioned to apply her extensive experience and expertise to the boutique approach of the leading ultra-luxury cruise company. The talented executive most recently served as Chief Sales Officer for Norwegian Cruise Line, where she developed, implemented, and led business development strategies while fostering the long-term success of travel partners and leading high-performing teams through her focus on profitability and culture.
“We are delighted to welcome Katina Athanasiou to Silversea Cruises,” said Barbara Muckermann, Chief Commercial Officer of Silversea Cruises. “Athanasiou has a proven track record of developing strong partnerships to deliver successful sales strategies, which will be invaluable as we continue on our ambitious growth trajectory as part of the Royal Caribbean Group.”.
“I am thrilled to join Silversea Cruises during this exciting time as we optimize all channels toward the company’s long-term growth,” says Athanasiou. “With its aggressive shipbuilding program and leading position in luxury and expedition cruising, this is an incredible time for our guests and travel advisor partners. I am delighted to return to the luxury cruise space and look forward to engaging with all internal and external stakeholders to deliver and unlock profound and meaningful experiences in luxury travel.”.
