Costa Cruises has resumed operations in the Mediterranean with itineraries that allow passengers to discover Italy, implementing new protocols that ensure greater safety for guests, crew, and destinations. In line with this, the company has also relaunched its advertising campaign, showcasing a unique perspective of the sea.
The campaign's concept centers on how people, regardless of age, are drawn to the sea, so much so that everyone seeks that special place from which to admire it. The production includes a short film that is already airing in Spain and Italy and will soon be available in other major European markets.
Costa Cruises, with its balcony cabins, allows you to admire the sea with your loved ones on a truly relaxing vacation. The company encapsulates this concept with the tagline, “Seeking the sea is part of your nature. Costa’s nature is for you to experience it.”
This is the perfect time to take advantage of this opportunity, as Costa is offering a promotion until the end of November that allows guests to book a balcony cabin at a special price with free cancellation. This promotional offer is available for itineraries departing in 2020 and 2021.
“We have opted for a simple campaign that moves the public, as it is based on people's strong need to seek the sea and the answer that Costa offers to this need, offering a place to experience the sea in a safe way and from a unique perspective: a cabin with a private balcony,” commented Francesco Muglia, Vice President Global Marketing of Costa Cruises.
The new campaign was produced by the agency DUDE: Milano, while the short film was directed by Italian director Ago Panini. Media planning for this new advertising campaign was managed by the agency Mindshare and will involve various areas using different media. In Italy, France, and Spain, the campaign will air on major TV channels and will also be featured on leading digital platforms and social media networks, while in Germany, Austria, and Switzerland, the campaign will be available exclusively in digital format.
