Royal Caribbean International has announced its new sales structure for all markets in Europe, the Middle East, and Africa (EMEA). This organization follows the international restructuring of operations (excluding China) for Royal Caribbean Group's three brands: Royal Caribbean International, Celebrity Cruises, and Azamara, which was announced at the end of 2019 to better support and focus on each brand's priority markets.
As a result of this restructuring, each of the brands operates separately in each of the EMEA markets, some functions have been centralized, and the progress made in technology and revenue management has been enhanced to ensure the organization's ability to respond to the evolution of cruise distribution and sales.
Sergio Arévalocontinues in his role as Head of Sales for Spain, reporting to Stuart Byron, who was appointed Sales Director for the UK, Ireland, and Spain last January. Arévalo will lead the sales team in Spain and be directly involved in growing this key market for the company, working closely with travel agents and helping to drive both new and existing clients.
Joining Sergio Arévalo on the Spanish sales team will be Andrés Zambrana, Key Account Manager & Sales Support for northern Spain; Alberto Ortiz, Key Account Manager for Online Travel Agencies and Sales Support for Andalusia; Emma Font, Key Account Manager for Catalonia, the Balearic Islands, Andorra, Aragon and the province of Castellón; and Rafael Colón, Key Account Manager for Madrid, Castilla y León, Castilla La Mancha, Valencia and Alicante.
Stuart Byron reports to Ben Bouldin, who was appointed Vice President of EMEA last January and has led the region since then. Bouldin previously served as Associate Vice President and Managing Director for the UK and Ireland. His expertise, innovation, and leadership have been instrumental in the growth of the UK and Irish markets. Bouldin oversees a team of senior managers across EMEA, responsible for the various markets.
Bouldin reports to the company's new International Vice President, Sean Treacy, who is responsible for the business across Asia Pacific, Australia, New Zealand, Latin America, and EMEA. Treacy assumed this role in January 2020. After more than 15 years with Royal Caribbean, he has held numerous positions, including Managing Director for Asia Pacific and, most recently, Vice President for Latin America and International Strategy, under whose leadership Mexico experienced a record year in sales in 2019.
Sergio Arévalo, Head of Sales for Spain, stated: “Despite the recent structural changes in EMEA, nothing will change regarding the marketing of our cruises in Spain. Travel agents remain as important to us as ever, and I am delighted to be able to work with them and alongside our fantastic sales team.”
Ben Bouldin, Vice President of EMEA, commented: “Spain is a key market for Royal Caribbean International. The company’s recent restructuring underscores our commitment to Spain and our desire to increase our focus on this market by maintaining strong relationships with travel agents and generating significant market growth. The changes announced at the end of last year will help us achieve this and allow us to operate even more effectively in Spain.”
