Madrid, November 11, 2019. B Cruises, the new cruise-focused brand from B the travel brand, the retail brand of Ávoris, arrives in Madrid with the opening of its first flagship store in the capital.
B the travel brand continues to solidify its position as a leader in the travel agency market, building on the company's core values of innovation and customer relationships. For this reason, it has committed to an innovative project with a clear strategy for positioning and penetrating the cruise segment, demonstrating once again its dedication to offering clients a unique, high-value product through specialization, service, and a comprehensive product portfolio.
B Cruises is the only store in Spain specializing in cruises and was created to meet a growing market demand with the aim of providing personalized advice, helping travelers to organize their experience before boarding; choosing the right itinerary, cabin type, learning about the gastronomic offerings of each ship, its facilities, services, and leisure and entertainment options available on board.
The new brand has just launched its own store in Madrid. It will be available in all B the travel brand stores and will feature cruise sections in the retailer's flagship stores and in B the travel brand & Catai's premium stores.
B Cruises' first flagship store is located in one of the best areas of the capital, on the emblematic Avenida de Concha Espina 8, opposite the Santiago Bernabéu stadium and will soon be integrated into the new Bernabéu environment.
The new space features different areas dedicated to all shipping lines with specialized staff for each one, 450 m2 distributed over two floors where technology and the best service come together to find the ideal cruise for each traveler.
An exclusive universe where guests will find different spaces designed to meet every need. They will find a Welcome Area with a café and seven private service stations customized to the chosen cruise and itinerary. There will also be VR stations for virtual tours of the ship, a presentation room, and a call center for telephone support.
Last Thursday, November 7th, B Cruises celebrated the grand opening of its first exclusive store. More than 300 guests attended the inauguration, celebrating the opening of this unique new space in Spain, with Sebastián Álvaro serving as Master of Ceremonies. The event featured, among other things, a jazz trio, an elegant and entertaining performance, a raffle for eleven cruises, and a themed catering service with four international food stations that kept the evening going well into the night.
Enric Riera, General Manager of Distribution at Ávoris, personally thanked all attendees and stated that "the cruise segment is on the rise with significant growth each year, being an increasingly popular type of travel and one of the products with the highest repeat booking rate."
Therefore, B the travel brand, in its commitment to innovation, is launching the new brand B Cruises, dedicated exclusively to selling cruise packages. This new project has significant potential and promises to offer added value to travelers.
