Madrid, January 14, 2019 – MSC Cruises, the world’s largest privately owned Swiss cruise company and leader in Europe, South America, South Africa and the Persian Gulf, today launched a new advertising campaign across Spain to promote its cruises for the 2019 summer season. The campaign, with a particular focus on the major new offerings for next summer, will run on national and local television, in cinemas, and in national and local newspapers and magazines.
Among the new offerings, the highlight is Cirque du Soleil at Sea, which can be enjoyed this summer on two of the company's ships: the MSC Meraviglia and the new MSC Bellissima. The MSC Meraviglia will be based in Northern Europe with weekly departures from Kiel and, for the first time, charter flights from Barcelona and Madrid. Similarly, the MSC Bellissima, which will be inaugurated next March, will depart every Friday from Barcelona to explore the Mediterranean. Meanwhile, for the first time, MSC Cruises is also offering Saturday departures from Barcelona aboard the MSC Seaview.
Just like in the Mediterranean, MSC Cruises will offer year-round itineraries in the Caribbean. Specifically for this summer, the company has two ships departing from Miami, one of which includes an overnight stop in Havana, thus completing its Caribbean offerings for summer 2019.
Regarding departures from Valencia, MSC Cruises is the only cruise line offering weekly embarkation from the city from April to October. Furthermore, among MSC Cruises' extensive offerings, the company will have five ships sailing the Eastern Mediterranean. These ships will allow passengers to visit iconic ports in the Greek Islands (Santorini and Mykonos, among others), Croatia (Dubrovnik and Zadar), and Venice. For their convenience, customers can depart from their homes with flights from Madrid and Barcelona to the port of embarkation.
With its well-known slogan “It’s not just any cruise,” the company clearly expresses its positioning in a booming and increasingly competitive sector. Thanks to its offering of unique experiences and its modern, state-of-the-art ships, MSC Cruises provides an unparalleled vacation experience aboard its vessels, where passengers can enjoy the best entertainment, cuisine, and itineraries.
This year, depending on the chosen itinerary, customers can select from two fare options: a full fare with all MSC Cruises services, or an additional fare that, for a small supplement, includes a selection of unlimited beverages. Bookings for this promotion can be made through travel agencies, the MSC Cruises website, or by calling 912035800 until February 28th.
The technical details of the campaign are:
- Agency: McCann Worldgroup Milan
- Production Company: (h) Films
- Location: MSC Divina – Caribbean
- Production date: November 2015
- Director: Daniel Barber
- Music: Ennio Morricone
- Tracks and duration: Drop (60”, 30”, 20”, 15”, 10”), Note (30”, 20”, 15”, 10”), Tomato (30”, 20”, 15”, 10”)
