Genoa, May 29, 2018 - Costa Cruises reinforces its digital transformation process by appointing Norbert Stiekema as the company's new Chief Strategy & Digital Officer
Stiekema will be responsible for promoting the development of new digital technologies and new business models and solutions at Costa. Working closely with Costa Crociere's CEO, Neil Palomba, and the heads of the various business units, Stiekema will support the definition of the medium- and long-term business strategy, providing a detailed analysis of market trends and technological developments. In addition, Stiekema will also be responsible for monitoring "horizontal" strategic initiatives focused on innovative transformation and long-term demand creation.
“Digital transformation plays a strategic role in the future growth of Costa Cruises. Therefore, we have created a new, important position that will allow us to significantly boost our company's digital transformation. I am confident that Norbert's experience, skills, and innovative approach will enable us to achieve the ambitious goals we have set for ourselves,” stated Neil Palomba, CEO of Costa Cruises.
Norbert Stiekema , Chief Strategy & Digital Officer of Costa Cruises , commented: “ Digital transformation represents a great opportunity for us to meet the desires of our guests, attract new types of passengers and differentiate ourselves from the competition, incorporating ideas and technologies that go beyond our traditional areas of operation.”
Following the appointment of Norbert Stiekema, Massimo Brancaleoni, Senior Vice President World Wide Sales, Luca Casaura, Senior Vice President Global & Strategic Marketing, and Mario Alovisi, Vice President Revenue Management & Transportation, will report directly to Neil Palomba.
