Madrid, March 27, 2018 - Costa Cruises strengthens its organizational structure in Spain and Portugal and appoints Bárbara Fernández the new Trade Marketing Director for both countries.
In her new role, B. Fernández will be responsible for leading Costa Cruises ' trade marketing strategy in both markets. Her main responsibilities will include the design, planning, and strategic management of Costa Cruises ' relationships with its most valuable and essential business partners—travel agencies—as well as with other commercial partners of the company in the region.
In addition to her solid knowledge of the cruise sector, the result of a career of more than 10 years linked to Costa Cruises, B. Fernández has studied Advertising and Public Relations and Journalism at the Complutense University of Madrid, has a master's degree in Marketing Management from the EAE Business School of Madrid and has completed different degrees of complementary training in the areas of marketing, public relations and communication.
With this appointment, Costa Cruises strategically strengthens its work structure in Spain and Portugal, two key markets in the company's business development process in the medium and long term.
Fernández stated: “I am very happy to accept this challenge and begin working with the company's trade team. I hope to continue the strategic approach that Costa Cruises has followed so far, based on considering travel agencies as true partners and, in this vein, further strengthening our relationships with industry professionals. In this way, we will continue to grow together year after year in two key markets for Costa: Spain and Portugal.”
