Madrid, December 20, 2017- Continuing the path of innovation that Costa began with CostaExtra and the Emotional Budget, the shipping company is now launching two key work tools.
With this investment, Costa Cruises reaffirms its commitment to building genuine, long-term partnerships with travel agencies. The company is once again investing in innovation to simplify the work of travel agents and ensure they have firsthand knowledge of the onboard experience and everything Costa has to offer, through Costa Next and Costa Academy.
Costa Next is a tool that, in conjunction with travel agencies, enables the generation of demand for Costa Cruises in a geolocated manner – down to a level smaller than even a neighborhood. It's a new working model that uses Big Data and analytics to generate incremental demand and alternative business models.
The creation of this cooperative model came after carefully listening to a large number of travel agents to determine what kind of support services and work tools they need to reach their full potential in the areas where they operate. This platform takes into account multiple variables such as GDP, road traffic, purchasing power, and the advertising and marketing channels available in each region. It thus becomes a fundamental tool for offering a travel proposal tailored to each traveler.
Costa Academy
On the other hand, with the aim of familiarizing travel agency professionals with the cruise product, the company is launching Costa Academy. This innovative platform provides access to in-depth and highly relevant information, as well as anecdotes and interesting facts about the company, with a dual objective: firstly, Costa wants to highlight the advantages of cruise travel and the qualities of its product, and secondly, as an essential part of its value proposition to each guest, to ensure that every customer receives the best advice and, therefore, greater satisfaction from the moment they book their trip.
Costa Academy is structured into 10 modules covering various topics, such as the company's services, fleet, itineraries, the advantages of choosing a cruise as a vacation option, and the company's commitment to the environment. This content is presented to the user in an interactive and dynamic way, allowing them to learn everything about the company easily and naturally. Additionally, each module includes a quiz to test the material covered. Upon successful completion of all training modules, the user will earn the "Costa Graduate" certification, receiving a diploma that recognizes them as an expert in the company's products and services.
