Madrid, October 18, 2017– Pullmantur Cruises, the only cruise line in the market offering a 100% Spanish product, has launched 'Luxury Whenever You Want,' its latest advertising campaign. It is being broadcast on the country's main radio stations and television channels, and includes special events in Madrid and Barcelona, as well as a presence on digital platforms.
Designed by the independent creative agency dommo, it continues the line started with 'Delujo', the campaign in which Pullmantur Cruises highlighted that mental state that overwhelms us when we are enjoying the moment, without worries or stress, and which reaches its maximum exponent with holidays.
Now, the cruise line has taken things a step further, emphasizing the timelessness of the 'Luxury' concept, as Pullmantur Cruises also offers a relaxing getaway during the winter months. The company is offering the 'Canary Islands and Agadir' and 'Caribbean Islands' itineraries during the colder months, two routes designed specifically for Spanish travelers and the perfect option for those seeking a break and a chance to recharge.
Similarly, Pullmantur Cruises has highlighted one of its main attributes: its commitment to Spanish culture and traditions, deeply ingrained in its DNA. To this end, it has given prominence to the letter 'ñ', unique to the Spanish alphabet.
The shipping company is the only one that offers a product designed specifically for Spanish guests in terms of language; gastronomy, based on the Spanish and Mediterranean diet and featuring the signature of renowned Chef with 2 Michelin Stars, Paco Roncero; entertainment; schedules and atmosphere on board or in its 'all inclusive', which greatly contributes to guests being able to experience their holidays in a more relaxed and worry-free way.
Regarding this new advertising campaign, Pullmantur Cruises President & CEO Richard J. Vogelstates that this time they sought “not only to highlight the onboard experience for our guests, but also to incorporate the element of time into the equation.” “Our passengers don't have to wait for summer vacation to experience 'Deluxe'. They can take a break in winter and enjoy the Pullmantur Cruises experience by exploring the Canary Islands in a unique way or sailing through the Caribbean, without sacrificing their vacation time in the best Spanish atmosphere.”
For his part, Agustín Vivancos, CEO of dommo, adds: “This campaign is an example of how, by working with creative platforms, we achieve coherence and consistency in brand communication. In this case, we see how the concept of Luxury, 'that vacation-like state of mind to which every human being aspires,' which is associated with our cruises, becomes even more relevant when we shift its temporal context.”
The dommo team that developed this campaign consists of:
- Creative Directors: Elena García and Pablo Barrionuevo
- Art Director: Jana Royo
- Copy: Lara Boto
- Strategic Planner: Sergio García
- Head of Growth: Beatriz Arce
- Growth Director: Carlos Abella
- Project Managers: Paloma Cencerrado and Javier Monter
- Speaker & Video Editor: Daniel Rivera
If you want to see the TV spots, click here for the Canary Islands and here for the Caribbean.
