The cruise line celebrates that feeling we all have when we're enjoying a unique moment, as well as Spanish culture and traditions. Designed by the independent creative agency dommo.
Pullmantur Cruises launches today “Delujo”, its new advertising campaign that highlights that state of mind, that feeling we all feel when we are enjoying the moment, without worries or stress, and which reaches its maximum expression with vacations, that well-deserved reward after a year of effort.
The campaign, which will be broadcast on the country's main television and radio stations and on digital platforms, has been designed and developed by the independent creative agency dommo, which has been handling its account since last January.
With “Delujo,” Pullmantur Cruises also wanted to pay homage to Spanish culture and traditions, so deeply rooted in its DNA, highlighting the “ñ,” a unique letter in our alphabet. The cruise line is a unique option in the cruise market, offering a product designed entirely for the Spanish market. This is reflected not only in its official onboard language (Spanish), but also in its cuisine, which bears the personal touch of renowned 2-Michelin-starred chef Paco Roncero; the entertainment; the schedules; the onboard atmosphere; and its all-inclusive package.
For Richard J. Vogel, President & CEO of Pullmantur Cruises, this new campaign reflects “how our guests feel when they are on board our ships.” He explains, “We want them to enjoy every moment they spend with us and to feel at home; for this reason, we offer them a product designed by people like them, for people like them.”
Agustín Vivancos, CEO of dommo, commented that “the challenge fascinated us from the very beginning. Creating a unique positioning based on Spanish identity and product differentiation. We have created a long-term platform that we hope will be a great success.”
