Pullmantur Cruises strengthens its Marketing Department with the appointment of Ana Belén Fernández as Director. She will be responsible for designing and leading the company's global marketing strategy. She will report directly to José Blanco, VP of Sales at Pullmantur Cruises.
Creativity and innovation will be the pillars that support their line of work within Pullmantur Cruises, at a time when the company is making a strong commitment to the Spanish and Latin American market.
Richard J. Vogel, President & CEO of Pullmantur Cruises, says that “we are delighted with the arrival of Ana Belén Fernández to the team who, without a doubt, will be fundamental to strengthening the positioning of Pullmantur Cruises in all our markets and thus better face all the challenges that 2017 presents us.”
He has been at the forefront for 14 years of large-scale national and international projects and campaigns within The Coca-Cola Company, highlighting his work in repositioning, innovation and promotion of various product lines of the company.
Previously, he was part of the Carrefour Group for more than 5 years, being responsible for the positioning and harmonization of the offer as International Product Manager.
She holds a degree in Economics from the University of Navarra, an MBA from IESE, and a Master's degree in Internet Business from the Higher Institute for Internet Development (ISDI).
