MSC Cruises has launched a new advertising campaign to promote its cruises for the 2017 summer season. The campaign, with a particular focus on the major new offerings for next summer, will run on national and local television, in cinemas, and in national and local newspapers and magazines. Among the new additions is the MSC Meraviglia, the most modern ship in the world, which will also feature the spectacular shows of Cirque du Soleil and will depart from Barcelona starting next June. Other departures from Barcelona, Palma de Mallorca, and Valencia will also be promoted.
In addition, and for the first time in MSC Cruises' offerings, the company will also offer summer itineraries to Cuba, thus completing the year-round offering in this paradisiacal destination.
Furthermore, the campaign also announces an enhanced "cruise + flight" offer from Madrid and Barcelona to Venice, Havana, Miami, Copenhagen, Kiel and Hamburg, for cruises in the Eastern Mediterranean, Cuba, the Caribbean and Northern Europe.
Another significant new feature will be the increased offerings in the Baltic Capitals and Norwegian Fjords, with the option, for the first time on this itinerary, to travel in the luxurious MSC Yacht Club, an exclusive area where passengers will have access to 24-hour private butler service, a private pool, and a private restaurant. This will allow guests to enjoy 7- to 12-day itineraries that extend to Iceland and the North Cape in ultimate comfort.
Following the central theme, “This is not just any cruise,” the campaign is inspired by the Mediterranean lifestyle that defines the company. Luigi Surace, Marketing Director of MSC Cruises, stated: “The significant financial investment we will be making in the coming weeks demonstrates our company’s commitment to and confidence in the Spanish market, which continues to reward us by choosing us as one of the most sought-after vacation options.”.
