The distribution partners have had a close look at the new communication campaign and the exciting new products from the Italian shipping company, as well as the new pricing policy that offers significant advantages to customers.
Costa Cruises presented its new brand concept yesterday to 140 travel agents at a major event held on the 30th floor of the modern, five-star Eurostars Madrid Tower hotel in Madrid.
Rafael Fernández-Alava, Marketing and Communications Director for Costa Cruises in Spain, along with Jorge Serrano, Sales Director for Costa Cruises in Spain, gave a presentation highlighting the main features of the new Costa 3.0: the new communication campaign, "Welcome to Happiness Squared," and all the new products both onboard and ashore.
Costa's main novelty is its new international communications campaign, which includes the slogan 'Benvenuti alla felicità al quadrato' (Welcome to happiness squared), through which the brand introduces major new features that showcase its passion for achieving maximum happiness for its customers. For the campaign, Costa Cruises has enlisted prominent brand ambassadors, such as Shakira, the star of the main TV commercial.
Starting in 2016, Costa Cruises will introduce a series of exciting innovations that will make holidays aboard its ships even more exclusive and unforgettable, combining its renowned hospitality with spectacular ambassadors: an incredible gala menu created by Michelin-starred chef Bruno Barbieri and guaranteed fun when popular talent shows like 'The Voice of the Sea' are brought to life on board. And let's not forget the children, who will have the opportunity to meet the legendary Peppa Pig.
On the other hand, coinciding with the launch of the new communications campaign, agents were able to learn the details of the new pricing system, which will affect all cruises departing from June 1, 2016, onwards. This new pricing system is notable for its simplicity and especially rewards passengers who book their vacations in advance. This pricing model also incorporates four new fares to suit every customer's preferences: Comfort and Comfort Advanced, Deluxe, and Basic.
Finally, the shipping company's representatives also discussed Costa Extra, the revolutionary business tool that represents a significant leap forward in how the company communicates with its key partners, travel agencies. Once again, Costa is committed to innovation, creating a platform specifically designed to facilitate and support the work of travel agents.
