Thanks to its innovative features designed to facilitate the work of agents, the revolutionary tool becomes a new benchmark in the shipping company's communication with its strategic partners
Starting tomorrow, Spanish travel agencies will be able to enjoy this new business platform created with the needs and requests of distribution professionals in mind
Costa Cruises will unveil Costa Extra to travel agencies in Spain, a revolutionary business tool that represents a significant leap forward in how the cruise line communicates with its key partners, travel agencies. Once again, Costa is committed to innovation, creating a platform specifically designed to facilitate and support the work of travel agents, the company's main strategic partner.
“Today we are very proud to unveil the revolutionary Costa Extra to travel agents throughout Spain, our best strategic partners, to whom we want to demonstrate once again our commitment and dedication,” says María Jesús García, General Manager of Costa Cruises in Spain and Portugal. “We have dedicated a great deal of time and effort to creating this tool. We have listened to the agents’ requests and concerns, and with that input, we have created a product that supports their work like never before and improves our relationship with them, bringing us even closer and accompanying them throughout the entire sales process,” she concludes.
Costa Extra (which now includes CostaClick, the current booking portal) opens up a new world of information, content, and services for all Spanish travel agents, aiming to strengthen the cruise line's relationship with its distribution partners. The tool provides quick and easy access to all the latest information on new Costa products and offers, specific training and online content, and offers spaces for collaboration and sharing experiences among agents.
Creating a personalized product and knowing how to communicate it to the end consumer can make all the difference in a purchase process; therefore, one of Costa Extra's main innovations is the 'Emotional Budget,' a tool that allows the agency to create personalized budgets with audiovisual elements, using new technologies to adapt to each client's profile. This way, agents can email potential clients a link to a custom-built website with photos, videos, and detailed information about their cruise, showing them what their next trip will be like.
Furthermore, Costa Extra incorporates improvements to the navigation of Costa's information and news, greatly facilitating the work of travel agents. The tool also serves as a meeting point between travel agents and Costa's Sales Force, which will always be available to answer questions. This brings the shipping company's sales managers even closer to their agents.
Finally, the innovative platform provides new training materials to help agents stay up-to-date, not only on Costa products and tools, but also on sales techniques and everything that supports their work. Agents will also have a wide variety of sales support materials at their fingertips, from catalogs and promotional emails to manuals, videos, and much more.
