– Two new categories, new benefits, and a unique competition to celebrate the 15th anniversary of the Italian cruise line's loyalty program
– The revamped CostaClub confirms the Italian company's capacity for innovation and commitment to offering its customers the best cruise experience in terms of quality, services, and privileges
– All the details are on the website: www.costaclub.es
Costa Cruises is celebrating the 15th anniversary of its CostaClub loyalty program with innovation and change, cornerstones of the Italian cruise line's strategies. At the beginning of 2016, CostaClub will undergo a complete overhaul to deliver the ultimate cruise experience: two new tiers, a new points system, and new benefits to reward its most loyal travelers with exclusive, personalized privileges. The program will offer not only discounts and gifts, but also a wide range of onboard services and experiences.
“The new CostaClub is one of the largest investments in terms of ideas, energy, and resources that Costa is developing, based on a passion for innovation and for the people who inspire and guide our work every day, always putting our customers and their wishes at the heart of everything,” says Neil Palomba, Managing Director of Costa Crociere. “We have listened to, gathered, and analyzed the opinions and needs of CostaClub members and worked hard together with the entire crew and travel agents with the aim of creating the best benefits system in the world of cruising.”.
The most significant new feature is the launch of the Diamond Pearl Club, the highest, most exclusive, and most beneficial membership level. It will offer extraordinary privileges, allowing members to experience an unparalleled voyage: home luggage service; immediate boarding; a super upgrade for purchasing one more cruise than the previous year (allowing members to purchase an inside cabin and travel, for example, in a suite); dedicated staff; complimentary access to the Club Restaurant throughout the cruise; a personalized minibar; reserved front rows in the theater; personalized excursions with a limited number of participants; and a 20% discount on Privilege Departures in the 2016 program. In addition, the Ambra Club is also being launched, a category dedicated to those who have never sailed with Costa, giving them their first opportunity to experience making their cruise truly special. Thus, the CostaClub will consist of six categories – Ambra, Acquamarina, Corallo, Pearl, Gold Pearl, and Diamond Pearl – each with exclusive and personalized advantages and privileges.
CostaClub member points will be calculated based on cruises taken over the past three years, using a new formula that allows guests to earn more points more easily. The base points awarded for each day of the cruise will increase depending on the cabin type chosen, allowing for much faster upgrades. Onboard spending will earn more points, and for the first time, flights booked with Costa will also contribute to earning points. Full details of the new program can be found on the new website www.costaclub.es, created specifically for CostaClub members.
Finally, to celebrate CostaClub's 15th anniversary, Costa Cruises is launching a grand prize draw of 15 years of Costa cruises for two people in a balcony cabin (valued at 50,000 euros) for all members who register at www.costaclub.es between September 16, 2015 and April 30, 2016.
