The communication emphasizes its unique offer of cruises departing from Spanish ports
MSC Cruises, the largest privately owned cruise company and the fourth largest in the industry worldwide, is launching a new television advertising campaign to introduce its cruise offerings for next summer to the general public.
The advertisements, which reflect a series of fun and spontaneous moments inspired by the company's Mediterranean spirit and lifestyle, are being broadcast nationally on television, in print, on radio and on the Internet.
The aim of the campaign is to remind Spanish travelers that MSC Cruises is the only company to offer the possibility of enjoying an unforgettable holiday in the Western Mediterranean with regular departures throughout the 2015 summer season from three Spanish ports: Barcelona, Palma de Mallorca and Valencia, which undoubtedly provides a series of added advantages and comforts.
Also shown is the wide range of itineraries with weekly departures from Venice to visit the Greek Islands and Turkey in the Eastern Mediterranean, the preferred destination for Spanish cruise passengers.
In addition to the itineraries, the MSC Cruises campaign emphasizes the possibility of choosing between purchasing the trip with or without drinks included, depending on the preferences of the company's travelers.
