Michael Bayley, CEO of Royal Caribbean International; Lisa Lutoff-Perlo, CEO of Celebrity Cruises.
Royal Caribbean Cruises Ltd (NYSE, OSLO: RCL) has chosen two of its senior executives to lead the future of the company's two largest brands.
Michael Bayley, who began his career as a purser's assistant aboard the Nordic Prince, will be the new President and CEO of Royal Caribbean International, while Lisa Lutoff-Perlo, who started her career in the New England sales office, will be the President and CEO of Celebrity Cruises, the leading cruise line in the premium sector
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Richard D. Fain, President and CEO of Royal Caribbean Cruises Ltd., said: “Today is a day of joy for Michael and Lisa and a day of pride for the rest of the company as these two incredible individuals are recognized for reaching these positions of responsibility and leadership after years of dedication, effort, and innovation. It is very gratifying for all of us. I am impressed with the talent they have demonstrated throughout their professional lives and eager to learn about their next steps and where they will take each of the brands.”
Bayley assumes his role at Royal Caribbean International following a successful tenure as President and CEO of Celebrity Cruises, where he achieved remarkable results developing the "modern luxury" concept. Previously, Bayley held several senior positions at Royal Caribbean International, most notably as Executive Vice President of Operations, where he played a key role in the company's global expansion. According to Bayley, "Royal Caribbean International is a brand with an incredible history and limitless potential. Its ships, exemplified by the new Quantum class, are some of the finest and most innovative in the world, and the crew serving our guests is exceptional. I am very excited about the future and look forward to taking our brand to new heights."
Lutoff-Perlo began her career with the company as Regional Sales Director in her native New England before becoming Executive Vice President of Operations for Royal Caribbean, where she played a key role in the launch of Quantum of the Seas, the first ship of the Quantum class. Following a successful career in sales, Lutoff-Perlo became a new ship specialist for Royal Caribbean and Celebrity Cruises. In addition to the Quantum class, she played a key role in the launches of Royal Caribbean International's Voyager and Radiance classes, as well as Celebrity Cruises' Solstice class.
According to Lutoff-Perlo, “Celebrity Cruises has made an incredible effort to differentiate itself from other premium cruise lines, and now with the recent announcement of the Edge, the brand has the opportunity to take its leadership positioning even further. I am thrilled to take on this challenge with a team of women and men I know very well, including the crew members who consistently exceed our guests’ expectations.”
Fain added, “Anyone who has ever seen either of these individuals in action can be surprised by their continued growth as leaders. As a company, we have a mantra of continuous improvement, and Michael and Lisa are two valuable executives who will help us continue our commitment to our shareholders, employees, and guests.”
