The campaign, now extended until December 15, includes great benefits such as all-inclusive drinks on the best 2015 itineraries in the Mediterranean and Northern Europe.
Distribution partners have received ongoing support from the cruise line's sales force and call center, and have also appreciated the usefulness of the CostaClick booking tool.
Given the positive results obtained and the growing number of bookings registered, Costa Cruises has decided to extend the sales campaign that began on October 1st until December 15th.
This campaign, which offers great benefits such as all-inclusive drinks on the best 2015 itineraries in the Mediterranean and Northern Europe (with port taxes also included, as is customary with Costa), has been very well received by consumers, who have recognized the cruises offered by the cruise line as a complete and superb vacation option for the whole family for the coming year. A comprehensive communication campaign launched by the company, utilizing media such as television, newspapers, magazines, radio, outdoor advertising, public relations, online communication, and point-of-sale displays, has effectively communicated all these benefits to consumers.
“The positive trend we’ve seen in sales volumes and our commitment to our distribution partners, our most important strategic partners, have driven us to extend this sales campaign,” explains María Jesús García, Vice President of Sales for Costa Cruises in Spain. “We are very grateful for their unwavering and consistent support of Costa. We owe it to them, as they are our partner , and for this reason, we continue to invest in their training and solutions to facilitate their work,” she adds.
In this regard, the shipping company highlights the significant deployment of Costa's sales force to keep agents informed and promote the best offers. Furthermore, throughout the campaign, the relevance and usefulness of CostaClick, a quick and easy booking tool that has streamlined processes for agencies, has been evident, as has the motivation and efficiency of call center in answering all their questions.
