Celebrity Cruises begins a new stage in Spain, by directly assuming the management of its commercial and distribution activities in the market from October 1, 2026.
This strategic move reflects Celebrity Cruises' long-term commitment to Spain and its ambition to strengthen its presence in one of Europe's most important tourist markets.
By internalizing these activities, the company will be even better positioned to strengthen relationships with its business partners, improve support for the travel agency community, and drive future growth.
As part of its strengthened market strategy, Celebrity Cruises will continue to invest in distribution channel initiatives, training programs, marketing support, and business development actions designed to help its partners grow their businesses and better connect travelers with the brand's award-winning vacation experiences.
The company remains firmly committed to delivering the premium experiences, innovation, and exceptional service for which Celebrity Cruises is recognized worldwide, while providing its business partners with the tools, resources, and knowledge necessary to achieve success.
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