Princess Cruises becomes the first global cruise company to launch a native app within ChatGPT, integrating real-time cruise planning directly into one of the leading AI platforms. The new Princess Cruises app positions the company at the forefront of cruise search and planning using large-scale language models (LLM), while keeping travelers connected to the Princess booking ecosystem.
“We are witnessing a broader shift in how consumers discover their travel options, as they increasingly use generative AI not only to find information but also to evaluate alternatives and plan increasingly complex trips,” said Neena Vicente, Vice President of Digital Commerce and Experience at Princess Cruises. “This launch positions Princess at the forefront of agent-based commerce within the cruise industry and creates a new gateway to cruise discovery, helping travelers find the vacation that best suits their needs.”.
“Princess has demonstrated a particularly forward-thinking vision of how artificial intelligence will transform the way travelers discover and interact with brands,” said Andrew Boch, CEO of Mobi. “Being the first global cruise company to translate its expertise directly into language models reflects that vision. We have enormous respect for the Princess team and believe the foundation they are building today will give them a real advantage as these new channels become increasingly important in the travel industry.”.
Through the app, users can use everyday language to explore over 330 cruise destinations aboard 17 ships, check prices and availability, and modify their plans within the same conversation, making cruise planning and booking simpler, faster, and more intuitive. Within the same conversation, they can also:
- Search for cruises by destination, date and duration.
- Compare Princess itineraries and ships.
- Find information on ports, shore excursions, combination cruises, onboard experiences and packages.
- Check current prices and availability.
- Narrow down the options based on your personal travel preferences.
The experience also allows users to continue refining their search naturally. To begin using it, users must log in to their ChatGPT account or create a free account.
Initially, the Princess Cruises app will be available through ChatGPT. The company plans to expand its presence to other compatible AI platforms in the future, depending on each platform's availability and technical requirements.
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