A-ROSA River Cruises has released its brochure for its 2027 anniversary season. Under the company's new slogan, "Cruise Your Way," the digital brochure presents the 2027 river cruise program, featuring 20 new itineraries on the Rhine and Danube, with a refreshed design. Developed specifically for international markets, it serves as both a comprehensive product guide and a practical sales tool for travel industry partners.
Furthermore, the brochure marks a new chapter in A-ROSA's brand presence. To celebrate its 25th anniversary, the company is positioning itself stronger than ever as a modern, international premium river cruise brand, with a strong emphasis on passenger individuality and choice. Under the motto "Cruise Your Way," A-ROSA aims to represent ultimate freedom and flexibility. The new brand identity reflects this ambition through a clear, inspiring, and emotional image, focused on personalized experiences, contemporary comfort, and international appeal, while maintaining the values and qualities that have defined A-ROSA throughout its 25-year history.
In line with this strategy, A-ROSA continues to develop its river cruise portfolio throughout its anniversary year of 2027, offering a wide variety of itineraries. A total of 20 new Rhine and Danube cruises provide greater diversity and allow for more in-depth visits to the ports of call. One of the main attractions will be that A-ROSA SENA will sail south of the Rhine for the first time. Furthermore, A-ROSA is adding Vienna and Duisburg as new embarkation ports, both boasting excellent infrastructure. Thanks to their central locations, these modern embarkation points are easily accessible by any means of transport, whether plane, train, or car. The company is also enhancing the quality of the onboard experience with its popular “Premium All Inclusive” fare, while additional services such as the Drinks Package Plus continue to emphasize the importance of enjoyment and personal choice.
The digital brochure has been designed for easy reference by both passengers and business partners, and incorporates interactive features such as linked itineraries, embedded links, and videos. It is available in two versions: a consumer edition and a trade edition, which includes specific contact information and sales resources for tourism industry professionals. The new A-ROSA “European River Cruises 2027” brochure is available digitally and can be downloaded from the company's website.
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