Passengers will be able to discover a world of sophisticated and diverse shopping experiences aboard MSC Cruises' new flagship MSC Cruises, the MSC World Asia, when it begins sailing the Mediterranean in December 2026 from Barcelona.
For those looking for the perfect gift, a luxury item that sets a trend, an exclusive souvenir, or a one-of-a-kind keepsake, passengers will find a carefully curated selection of boutiques and world-renowned brands—all in a single, vibrant shopping destination at sea.
Passengers can enjoy the lively, open-air World Promenade, where luxury boutiques line the waterfront, and the elegant, indoor World Galleria, which combines shopping, entertainment, and design.
Throughout their journey to some of the Mediterranean’s most iconic destinations, passengers will also be able to enjoy exclusive shopping events and limited-time pop-up experiences, where select boutiques will showcase exclusive collections and special items available only on board our ships.
Passengers will have the opportunity to discover an exceptional selection of luxury brands, including fragrances from brands such as Xerjoff, Parfums de Marly, Jo Malone London, Chanel, and Dior, as well as Swarovski jewelry collections. For the first time on an MSC Cruises ship, dedicated shopping experiences will also be introduced in two family-friendly areas, offering passengers even more opportunities to shop while enjoying the ship’s leisure facilities.
Located in The Harbour—the ship’s outdoor theme park, featuring thrilling rides and exciting new nighttime experiences—and The Clubhouse, where families gather for active fun, the pop-up shops will offer a fun selection of collectibles inspired by MSC World Asia, branded merchandise, and unforgettable souvenirs.
From family games and T-shirts to canvas bags, towels, and exclusive souvenirs, there’s something for passengers of all ages to take home as a lasting memento of their vacation.
Georg Schmickler, senior vice president of Onboard Revenue at MSC Cruises, stated,“As MSC World Asia invites guests to discover ‘The Art of Cruising,’ we are pleased to offer an exceptional onboard shopping experience that reflects the spirit of the voyage. From world-renowned brands and luxury watches to fashion jewelry, cosmetics, and the latest in electronics, our carefully curated selection offers something special for every guest. We look forward to creating an inspiring shopping experience at sea, helping guests discover meaningful souvenirs that will remind them of their journey long after they’ve returned home.”
Shopping experiences available on board MSC World Asia include:
- OMEGA: Passengers can discover the collection of exceptional watches from this iconic Swiss brand, renowned for its precision, tradition, and timeless elegance.
- TimeVallée: For those seeking the finest in luxury watches, this unique multi-brand experience brings together extraordinary creations from leading watchmakers, including Breitling, Cartier, Chopard (watches and jewelry), Hublot, IWC, Panerai, and Tag Heuer, and helps passengers find the perfect watch.
- Fine Jewellery and World of Jewels: Jewelry lovers will be captivated by the exquisite selection available at Fine Jewellery and World of Jewels, where dazzling diamonds, precious stones, and exceptional craftsmanship bring to life pieces that will be treasured for a lifetime. Whether celebrating a special occasion or simply treating themselves to something beautiful, passengers can discover jewelry that reflects their unique style, including brands such as Massika, Damiani, and Maison Heavenly.
- Luxury Accessories and Boutique: Passengers can enjoy a first-class shopping experience in these two elegant retail spaces, which showcase carefully curated collections of luxury handbags and accessories from world-renowned designer brands, along with stylish, must-have fashion items. Whether they’re looking for a timeless piece to invest in, a special gift for a loved one, or the perfect accessory, passengers can enjoy a personalized shopping experience designed to help them find something truly memorable.
- MSC Store: With a collection of MSC-branded products and exclusive items, this is the perfect place to purchase unique souvenirs that will serve as lasting mementos of passengers' vacations for many years to come.
- Iris Galerie and The Hub – Photo & Digit@l: For those looking for something beyond traditional shopping, passengers can transform their iris into a stunning work of art, creating a one-of-a-kind masterpiece at the Iris Galerie, while The Hub offers professional photography services to help passengers capture their special moments on board.
Starting December 4, 2026, with departures from Barcelona, MSC World Asia will offer seven-night itineraries to some of the Mediterranean’s most iconic destinations, including Marseille, Messina, Civitavecchia (for a visit to Rome), Naples, and Valletta.
As the third ship in the company’s World Class series—which pays tribute to the beauty of the world’s continents and oceans, reflecting the global nature of MSC Cruises—MSC World Asia will feature subtle design elements that reflect the rich culture, art, and landscapes of Asia.
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